Italy has seen a remarkable rise in VoIP (Voice over Internet Protocol) adoption over the last few years. From small startups in Milan to international companies with offices in Rome and Naples, businesses are moving away from traditional landlines toward more flexible, cost-effective, and feature-rich VoIP solutions.
In this comprehensive guide, we’ll cover the best VoIP calling apps in Italy, explain how VoIP works, compare features, highlight case studies, and give practical advice to help you choose the ideal solution for your business or personal needs.
What is VoIP and Why It’s Essential in Italy
VoIP allows you to make calls over the internet rather than using traditional telephone lines. Your voice is converted into digital packets, transmitted online, and reassembled at the other end as audio. Think of it like sending instant messages, but for voice communication.
Italy’s high broadband coverage and fiber network in cities like Milan, Rome, and Turin make it ideal for high-quality VoIP calls. This technology is now critical for businesses aiming to reduce costs, improve flexibility, and maintain reliable communication domestically and internationally.
Top VoIP Calling Apps in Italy (2025)
Here are the most popular and trusted VoIP apps that Italian businesses are using today.
1. RingCentral
Best for: Medium to large enterprises
Key features:
- Italian numbers (+39) available
- Cloud-based platform with voice, video, and messaging
- AI-powered call analytics
- GDPR-compliant and EU-focused
RingCentral is ideal for companies managing multiple offices across Italy and Europe. Its robust infrastructure ensures reliable call quality even for high-volume international calls.
2. 3CX
Best for: Small to medium businesses
Key features:
- Cloud or on-premise hosting options
- Support for SIP trunks from local Italian carriers
- Mobile app for remote teams
- Multilingual support including Italian
3CX is a flexible solution for companies that want control over their phone systems and prefer self-hosted solutions for privacy and customization.
3. Aircall
Best for: Customer support and sales teams
Key features:
- CRM integration (HubSpot, Salesforce, Zendesk)
- Browser-based and mobile apps
- Real-time analytics
- GDPR-compliant and EU-hosted data centers
Aircall’s simplicity and strong European presence make it one of the top choices for Italian startups and call centers handling international clients.
4. Nextiva
Best for: Remote teams and growing businesses
Key features:
- 99.999% uptime and reliable service
- Unlimited calls to Europe and North America
- Mobile and desktop apps
- Analytics and call reporting
Nextiva’s seamless user experience and business-friendly interface make it perfect for companies expanding globally from Italy.
5. Zoom Phone
Best for: Teams already using Zoom Meetings
Key features:
- HD voice and video
- Integration with Zoom Meetings
- Virtual phone numbers and extensions
- Global calling plans including Italy
Zoom Phone combines video conferencing with VoIP calls, ideal for hybrid teams and companies with international clients.
Why Italian Businesses Prefer VoIP
1. Cost Savings
Traditional phone lines are expensive, especially for international calls. VoIP reduces call costs by 40–70%, helping businesses save significantly.
2. Advanced Features
VoIP offers analytics, call recording, CRM integration, and conferencing features not available with traditional landlines.
3. Remote Work Flexibility
Employees can make and receive calls from anywhere with internet access, supporting Italy’s growing remote workforce.
4. Scalability
Adding new lines or extensions is simple and requires no additional wiring, making it easy to scale as your business grows.
How to Choose the Right VoIP App in Italy
Here’s a checklist before selecting a provider:
- ✅ Italian numbers (+39) availability
- ✅ GDPR-compliant and EU data hosting
- ✅ Customer support in Italian and English
- ✅ Integration with CRM or productivity tools
- ✅ Affordable international call rates
- ✅ Works on mobile, desktop, and IP phones
- ✅ Transparent pricing
- ✅ Free trial or demo available
Case Study: Milan-Based Marketing Agency Saves 60%
A creative agency in Milan switched from Telecom Italia’s landlines to Aircall. In three months:
- 60% reduction in monthly phone bills
- Integrated calls with HubSpot for client tracking
- Faster response times to clients across Europe
- Compliance with GDPR and Italian telecom regulations
VoIP not only reduced costs but also improved operational efficiency.
VoIP vs Landline in Italy
| Feature | VoIP | Landline |
|---|---|---|
| Setup Cost | Minimal | High installation |
| Monthly Fees | Low | Medium to high |
| International Calls | Affordable | Expensive |
| Flexibility | Works anywhere | Fixed location |
| Features | Analytics, video, CRM | Basic voice only |
| Scalability | Instant | Complex |
VoIP clearly outperforms traditional landlines in every key metric.
Step-by-Step Guide to Setting Up VoIP in Italy
- Choose a trusted VoIP provider (e.g., RingCentral, 3CX, Aircall)
- Register your Italian number (+39)
- Install mobile and desktop apps
- Test call quality over fiber or high-speed broadband
- Configure extensions, call forwarding, and voicemail
- Integrate with CRM or email tools
- Train your staff on usage
- Monitor analytics for performance improvements
Legal and Privacy Considerations
VoIP in Italy is regulated under AGCOM and EU telecom laws. Ensure your provider follows GDPR rules and stores data within the EU to maintain compliance and security.
Common Mistakes to Avoid
- ❌ Using personal VoIP accounts for business
- ❌ Ignoring GDPR or Italian telecom regulations
- ❌ Overlooking internet speed requirements
- ❌ Failing to test call quality before full deployment
- ❌ Selecting the cheapest provider without checking reliability
Future of VoIP in Italy
With 5G and fiber-optic expansion, VoIP adoption in Italy is expected to grow rapidly. Advanced features like AI-assisted call management, real-time translations, and virtual receptionists will soon become standard.
Conclusion
VoIP is transforming business communication in Italy. From startups in Milan to enterprises in Rome, it provides cost savings, flexibility, and modern features that traditional landlines cannot match.
Explore different VoIP providers, test free trials, and choose the solution that fits your business needs. A reliable VoIP app isn’t just a tool — it’s a cornerstone of efficient, modern communication.
FAQs About VoIP Calling Apps in Italy
Q1. Can I get an Italian virtual number (+39)?
Yes, most VoIP providers offer local numbers for business and personal use.
Q2. Is VoIP legal in Italy?
Yes, VoIP is fully legal and regulated under AGCOM and EU telecom laws.
Q3. Can I use VoIP for international calls?
Absolutely. Most providers offer low-cost or unlimited international calling.
Q4. Does VoIP work on mobile phones?
Yes, all leading apps have mobile versions for iOS and Android.
Q5. What’s the best VoIP app for small Italian businesses?
Aircall, 3CX, and RingCentral are widely recommended due to features, support, and affordability.
